MailChimp – easy email newsletters

October 31st, 2011 by Monika Jankowska-Pacyna

MailChimp is an online tool that makes it easy to design and send visual emails, manage your subscribers and track your campaign’s performance. Did we mention that mail list management, archiving, subscribe options, auto-responding, customized forms and templates, plus many other great features are included in a free account?

The Forever Free Plan allows you to have up to 2,000 subscribers and send up to 12,000 emails per month with no contracts and no credit card required!

Explore MTML: Using email campaigns to launch and promote projects to learn how Metro Toronto Movement for Literacy (MTML) is using MailChimp to promote its “Meeting at the LBS/ESL Intersections” initiative.

With its clean and simple interface, MailChimp makes it easy to manage your campaigns, lists, autoresponders and other account settings. The Dashboard provides an overview of the latest subscriptions and activity on the campaigns you might have launched.  

To create a campaign, whether it is an announcement or a full newsletter, you click on the Create Campaign button and follow step-by-step instructions in Campaign Builder.
The system will ask you to:

  • Choose the mailing list or create a new one
  • Set up the campaign information and tracking options (optional – you can always manually post a link to your campaign on Twitter or Facebook)
  • Design a template (choose from basic layouts or predesigned – there are over 100 templates to choose from)
  • Customize and add content to the template (visual editor and preview options are available)
  • Set up and edit plain-text content to ensure that the email is received by those who don’t have HTML-enabled email (the system copies the content from the HTML version, but you might want to check it)
  • Check all the settings and send a test or send out a full campaign.

Throughout the entire process you are supported by video tutorials, tips, and a comprehensive resource section. There are over 26 Support Documents to help you out.
But one of the best features of this tool is the reporting section.

When you send out an email to 127 recipients, how do you know if and/or who opened it? MailChimp includes that information in the campaign report, helping you evaluate its success and providing some insight into your subscribers’ activity. Based on that information you can improve your campaigns or even contact some of your subscribers for feedback on what would make the campaign more interesting to them.

Click here to explore MailChimp`s website.

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